Hello! Since this interview originally went out in my newsletter, Charlotte has since changed her Instagram & other profiles to her name (Charlotte Jacklin) rather than ‘Betty Magazine’ ..I’m going to keep the same title but wanted to make you aware! Hope you enjoy reading this, and past interviews too.
Do you want to be interviewed too? Get in touch and lets chat!
Tell us a little about yourself and what you do.
My name is Charlotte Jacklin, and I run the blog Betty. Formally a printed magazine, and now online with a more personal touch. I love to share things I love, sharing inspiring and beautiful places, things and of course fashion. I also co-host a podcast called ‘The Fringe Of It’ with Liv Purvis, of What Olivia Did, which is a weekly release (currently on holiday) about our lives, favourite purchases, Telly talk, and things lots of other things that are important to us, such as friendship, careers, insecurities. All the things you’d speak to your friends about!
What’s the best thing about what you do?
Being able to speak to so many amazing people online, I love the Betty and The Fringe of It communities. I love sharing things I love and people feeling the same about them too, the internet is a brilliant place for finding your people. I am also extremely lucky to be able to work from home and around my boyfriend’s work and daughter. It’s quite a lot of work juggling it all, but we are grateful we get to spend lots of time together as a family and make our own schedules.
Do you have any tips for aspiring freelancers?
If you’re sat in an office right now, please know that I used to sit there too wondering how I could work for myself. You’re exactly where you are supposed to be, right now. You’re gaining valuable skills, even if it seems so pointless now. I worked in customer service for a year, and hated it, but I definitely learnt some valuable communication skills from that awful time. Keep creating in your spare time, I know it’s hard cos – tired. But it’s all part of the jigsaw puzzle!
What brand/business has been your favourite to work with? Can you explain why?
I don’t have a favourite, I have mostly loved them all. I get a gut feeling when people email me on whether the opportunity is right for me. When I have ignored that feeling, that is when projects have become really hard work – I have definitely learnt from those experiences. When brands trust you to create things your audience are going to love, that’s what I really enjoy doing. In which case, the most recent Hobbycraft project is a firm favourite. I got to pitch an idea which I thought would work, and they really liked it. I’m super happy with the result and it’s still in my office now!
How important is Instagram (to you personally) to you as a freelancer?
For me at the moment, it’s the central part of my business. I love it, however at times feel overwhelmed by it, so it’s really important to take a break! I am still learning with this part. Generally the people I follow, inspire me and I love their content. If anyone is making you feel less than that on Instagram, just unfollow (or mute them) – life’s too short to feel shitty.
All photos courtesy of Charlotte Jacklin